©Isabelle Giovacchini

valerie snobeck

Valerie Snobeck was born in 1980 in Wadena (United States). She lives and works in New York City. Her work examines the impact and dependencies of a series of political, financial, and aesthetic currents. The images and materials composing the artist’s universe are layered: plastic, tarmac, burlap and jean are combined with glasswork from the Great Depression, as well as tools used to fix watches, ink prints from the 21st century, and cardboard packing boxes.

Valerie Snobeck completed a production residency at Lafayette Anticipation – Fondation d’entreprise Galeries Lafayette in April 2014. The artist created a film about repairing an old Shell watch, titled Go Soft. This video is inscribed in the continuity of her previous work which also examined the famous oil company.

The film was shot on Friday, April 25 at the Fondation. It displays a watch being meticulously and integrally disassembled and reassembled.

In one hour, a watchmaker labours to clean the device’s mechanical structure, taking out each piece individually, and restoring it to working order.

On one of the gears is engraved SHELL, reminding the viewer that the watch had been initially greased with Shell oil and detained promotional purposes in the 1940s.    

Go Soft will be presented for Faisons de l’inconnu un allié.


Joining Forces with the Unknown exhibit location:
16 rue Debelleyme (previously Weber Métaux store)
75003 Paris

Hours: 11 AM - 10 PM
Every day from October 11 - 23, 2016

Free entry.