Galeries Lafayette has played a defining role in the history of fashion, in it’s democratisation and its spread. So naturally, Lafayette Anticipation, Fondation d'entreprise Galeries Lafayette reserves a space for reflection for designers, critics and historians.

Of all the creative disciplines Lafayette Anticipation wants to accompany, there is no other which straddles the imaginary and the material in quite the same way. The resources of fashion are contained in its fixed calendars and complex commercial side. It is the most obvious expression of the present, doubtlessly why its production and industry impose a seasonal straightjacket upon it. Today, however, certain trend theorists see slowness as a lever of its renewal. This clear-sighted view of fashion offers a distance and allows room for discussion.

The invitation extended to Anja Aronowsky Cronberg testifies to this desire. Founder of the review “Vestoj”, Anja strives to link practice and theory in fashion. Since its creation in 2009, the journal has tackled the most sensitive of themes: Material Memories, Magic, Shame, Fashion and Power. This multi-disciplinary approach passed from the page to space, and from the written to the oral, on the occasion of the “Vestoj Storytelling Salon”. The single day event allowed 9 rue du Plâtre to welcome associates from the fashion world, and to bring the notion of inheritance, as much in the walking around as in the oral tradition, in the delicate fragility of the moment.

The power of memories of clothes, which can be like Proust’s Madeleine for a single individual or for a whole epoch, was put to the test at the “Vestoj Salon”, hosted by Anja Aronowsky Cronberg. Seven fashion professionals addressed the public with personal stories linked to the memory of an item of clothing. Their autobiographical keepsakes were spread around the building of the Fondation Galeries Lafayette, prey to the attention of the wandering audience. These stories which, back to back, perhaps formed a single one, were written on the basis of unique memories. Evoking, one after the other, nostalgia or inheritance, they gave the memory of each narrator a shape and a substance. Genuine memento mori textiles, the objects evoked often confirmed the intuition of Victor Hugo that history is an echo of the past resonating in the future.

The “Vestoj” stories, offered and repeated to small audiences — themselves launched one behind the other in a narrative survey — blurred the line between storyteller and spectator. Each story, made for a restricted public, was also inbuilt with a certain promiscuity, covered with empathy. What did it cost Jean-Charles de Castelbajac, Irene Silvagni or Frances Corner, public personalities revered in their profession, to recount their faith, their pain and their intimate memories in front of perfect strangers? A chasuble designed for the Pope, a lace wedding dress bought second hand, the jacket of a father who left to never return: so many stories sewn together with kindness. From what cloth was the Swedish model Ingmari Lamy cut, coming to tell visitors about the regrets of her unrequited love story with photographer Bob Richardson? These words were not only spoken, they were transmitted. Their rhythm, their intonation, their variation, throughout the day, depending on the reactions of the listeners who, through their complicit silence, became co-writers.

Fashion, uprooted from the logic of seasons and collections, was spoken instead of shown, listened to instead of worn. Even more, the experience of “The Vestoj Storytelling Salon” revealed how much clothing participates in the creation of identities. Too small or too big, or just passé, what we no longer wear but what we keep nonetheless, can help us make over our tired appearances.


A project proposed by Anja Aronowsky Cronberg & Vestoj, produced by the Fondation Galeries Lafayette.  

Lafayette Anticipation, Fondation d'entreprise Galeries Lafayette, Paris
5th April 2014
Jean-Charles de CastelbajacFrances CornerSimon CostinMichele LamyIngmari Lamy and Irene Silvagni

Illustrations: Bénédicte Muller; Set design: David Myron; Performance: Reuben Feels... ; Film: Xiaoxing Cheng

MoMA PS1, New York
29th march 2015
Joan Juliet Buck, Pat Cleveland, Dapper Dan, Mary McFadden, Glenn O'Brien and Andre Walker.

Set design: David Myron.